Olivia Cefai — Innovation strategy and creative direction for complex, sensitive or confidential projects.
For the past 20 years, I have worked alongside R&D teams and senior executives in high-stakes environments, when a technically sound subject needs to be clarified, structured and made decisive — for a board, investors, partners or the market.
Primary engagement model: fractional strategic and creative direction — a part-time leadership role without the need to hire, typically 1 to 2 days a week over several months.
Contact« I advise. And I also direct and deliver. Skin-in-the-game. Nothing gets lost between strategy and execution. » — Olivia
Product direction still taking shape. Key structural decisions must be made before further technical commitment. Exploring use cases, clarifying technology choices and shaping a coherent value proposition to reduce uncertainty.
Clearly articulating the value proposition and bringing credible use cases to life. Structuring a foundational narrative to engage investors, partners and international markets.
An established company (or scale-up) navigating technological, competitive or generational change. Clarifying positioning, modernising visual and editorial expression, and realigning brand assets.
« I worked with Olivia for 15 years on exploratory R&D projects. She has a remarkable ability to turn complex concepts into tangible outcomes and to work effectively with scientific, technical and creative teams alike. Her rigour and sensitivity helped accelerate major projects. » — Fabien Agon, Nestlé System Technology Centre
During the critical phases of an innovation project or business transformation, I design strategic artefacts — visual, narrative or interactive formats created to clarify a direction, make complexity legible, and support decision-making.
« A strategic artefact is not designed simply to be seen. It is designed to drive decisions. A board, an investor or an industrial partner decides based on what they are able to picture. When the stakes are high, replace your 90-slide presentation with a 90-second film. » — Olivia
