I step in ahead of critical decisions, when innovations need to be clarified, structured and presented before they reach the market, and to support the development of a brand or the positioning of a company.
The strongest companies I work with often share the same observation: the expertise is there, the product is there, the teams are competent — but the way all of this is perceived externally doesn't reflect the actual level of what has been built.
And the usual response — handing "communications" to a junior person posting on social media — won't change that. In B2B, content volume doesn't build credibility. It dilutes it. As soon as publishing efforts slow down, growth falls back. This isn't an execution problem. It's a foundations problem.
My approach is grounded in the fundamentals of strategic marketing and customer experience — the same principles used by the great luxury houses, codes I know from the inside, having created and run a luxury concept store in Geneva. A brick-by-brick, multichannel approach — attentive to both digital media and physical touchpoints — with an obsession for the quality of products and services. This elevation strategy builds brand value over the long term.
This approach requires access to rare profiles. Fractional advisory ("Management as a Service" or "fractional executive") provides an ideal solution to this resource challenge.
This long-term, part-time service model provides access to a level of expertise, perspective and rigour that is rarely available in-house. It is designed for technical or premium environments where decisions shape credibility, value and long-term perception.
Fractional advisory is not about producing additional deliverables. It is embedded in the continuity of decision-making, beyond a one-off consulting intervention or a service engagement focused on a single output. It provides:
My approach is grounded in 20 years of hands-on entrepreneurial experience in Switzerland — including both successes and setbacks — and in a nuanced understanding of operational realities. I have built several brands, launched e-commerce platforms. As both a creative service provider and a consultant, I have worked with SMEs, R&D and marketing teams in multinationals, as well as international organisations.
In high-stakes contexts, my presence creates something rare: a space where hypotheses can be tested, doubts can be voiced, and stakeholders can align without posturing or unnecessary noise.
My method typically unfolds over three-month cycles, with one to two dedicated days per week.
A private digital workspace is set up from the outset to centralise documentation and ongoing thinking. We work through a paid online collaboration platform, ensuring data confidentiality, combined with a workflow supported by several AI tools.
I favour a structured hybrid approach, with occasional immersions alongside teams, so that on-the-ground realities can be integrated and a natural collaborative dynamic can emerge.
At the end of the second month, a strategic review makes it possible to consider renewing the cycle. In most cases, my engagements run over 9 to 12 months. But some major brands have “adopted” me for several years.
My work is particularly relevant in the following situations:
A competitive market, technological change, new ownership, or the need for repositioning. The challenge is no longer simply to operate, but to increase perceived value and credibility.
The product exists from a technical standpoint, but its expression, coherence or positioning remains unclear or difficult to articulate.
The business has been established for several years and shows strong growth potential, but its brand image no longer reflects its ambitions, and its digital tools no longer meet the right standards.
It is not suited to:
I work with teams and founders who care about quality, coherence and the long-term creation of value.
Fractional advisory is offered on a monthly retainer basis, with a minimum commitment of three months.
The collaboration operates on a monthly retainer, payable at the beginning of each period, allowing time and energy to be fully devoted to the project without unnecessary administrative friction.
This framework ensures stability, clarity and mutual commitment.
A short intervention to establish a structured diagnosis and identify priority areas. Recommended as a preliminary step for all new clients (but not mandatory). It enables strategic clarification grounded in reality, combining mystery client techniques and digital analysis.
I analyse how your project, brand or offer is perceived — by your targets, your partners and your own teams. The deliverable is a structured diagnosis with concrete working directions. It stands on its own or serves as the foundation for a fractional engagement.
Pricing: this service is delivered as a fixed fee, from CHF 3,500 to 12,000 (excl. VAT) depending on scope (digital only or including on-site), over a calendar period of one to four weeks.
Creative direction and production of technical or premium content when materialisation becomes necessary. These projects are budgeted individually, based on briefs that we develop together and for which I recommend different approaches and alternatives, much like an architect. Depending on what is most appropriate, I may carry out certain parts myself (see my two portfolio websites), supervise external providers, or coach your team directly.
Most projects I lead run over 3 to 9 months, with production budgets ranging from CHF 20,000 to 200,000 (excl. VAT).
Intensive formats designed to accelerate alignment, transfer methods and build autonomy. I lead design thinking seminars and design sprint-style co-creation workshops over a few days, and also offer one-to-one training over several weeks as well as bespoke online training for employees. Some of these training formats can be directly integrated into fractional advisory engagements.
Budget are set based on scope, location and number of participants. Usually between 15'000 and 25'000 CHF (HT).
Am I the right person for your current situation?