I step in ahead of critical decisions, when innovations need to be clarified, structured and presented before they reach the market, and to support the development of a brand or the positioning of a company.
Many Swiss companies have strengthened their digital presence, only to discover that a strategy focused primarily on content volume — activation and social media — does not build lasting brand value: as soon as publishing efforts slow down, growth falls back.
My approach is to return to the fundamentals of strategic marketing and customer experience, as practised by the great luxury Maisons: a truly omnichannel, brick-by-brick approach that pays as much attention to digital media as to physical points of presence, with an uncompromising focus on the quality of products and services. This strategy of elevation strengthens brand value over the long term. But it also requires access to rare profiles that are too costly for most mid-sized companies.
Fractional advisory offers an ideal solution to this problem.
This long-term, part-time service model provides access to a level of expertise, perspective and rigour that is rarely available in-house. It is designed for technical or premium environments where decisions shape credibility, value and long-term perception.
Fractional advisory is not about producing additional deliverables. It is embedded in the continuity of decision-making, beyond a one-off consulting intervention or a service engagement focused on a single output. It provides:
My approach is grounded in 20 years of hands-on entrepreneurial experience in Switzerland — including both successes and setbacks — and in a nuanced understanding of operational realities. I have built several brands, launched e-commerce platforms, and created a luxury concept store in Geneva. As both a creative service provider and a consultant, I have worked with SMEs, R&D and marketing teams in multinationals, as well as international organisations.
In high-stakes contexts, my presence creates something rare: a space where hypotheses can be tested, doubts can be voiced, and stakeholders can align without posturing or unnecessary noise.
My method typically unfolds over three-month cycles, with one to two dedicated days per week.
A private digital workspace is set up from the outset to centralise documentation and ongoing thinking. We work through a paid online collaboration platform, ensuring data confidentiality, combined with a workflow supported by several AI tools.
I favour a structured hybrid approach, with occasional immersions alongside teams, so that on-the-ground realities can be integrated and a natural collaborative dynamic can emerge.
At the end of the second month, a strategic review makes it possible to consider renewing the cycle. In most cases, my engagements run over 9 to 12 months. But some major brands have “adopted” me for several years.
My work is particularly relevant in the following situations:
A competitive market, technological change, new ownership, or the need for repositioning. The challenge is no longer simply to operate, but to increase perceived value and credibility.
The product exists from a technical standpoint, but its expression, coherence or positioning remains unclear or difficult to articulate.
The business has been established for several years and shows strong growth potential, but its brand image no longer reflects its ambitions, and its digital tools no longer meet the right standards.
It is not suited to:
I work with teams and founders who care about quality, coherence and the long-term creation of value.
Fractional advisory is offered on a monthly retainer basis, with a minimum commitment of three months.
Solopreneur option:
From time to time, I open one place, on a selective basis, for a solopreneur or very small business at a reduced rate of CHF 1,500 per day (excl. VAT). The level of involvement remains identical to the standard model, but availability is more limited.
The collaboration operates on a monthly retainer, payable at the beginning of each period, allowing time and energy to be fully devoted to the project without unnecessary administrative friction.
This framework ensures stability, clarity and mutual commitment.
Am I the right person for your current situation?
A short intervention designed to establish a structured diagnosis and identify key priorities. It provides strategic clarification grounded in reality, combining mystery client techniques with AI-agent-assisted analysis.
Recommended, though not mandatory, as a preliminary step for all new clients. This service is offered on a fixed-fee basis, with different pricing levels depending on your organisation type, and typically runs over one to four calendar weeks.
Creative direction and production of technical or premium content when materialisation becomes necessary. These projects are budgeted individually, based on briefs that we develop together and for which I recommend different approaches and alternatives, much like an architect. Depending on what is most appropriate, I may carry out certain parts myself (see my two portfolio websites linked here), supervise external providers, or coach your team directly.
Intensive formats designed to accelerate alignment, transfer methods and build autonomy. I lead design thinking seminars and design sprint-style co-creation workshops over a few days, and also offer one-to-one training over several weeks as well as bespoke online training for employees. Some of these training formats can be directly integrated into fractional advisory engagements.