I'm often told I live in the future — because I tend to study most subjects 5 to 6 years before they reach public awareness. I immediately see connections between different subjects, pick up on inconsistencies, grey areas and untapped potential. Then I structure, clarify and give shape. I have a deep aversion to mediocrity and a constant drive to improve things. This is what I have been doing for over twenty years — at the interface of innovation, design and brand strategy.
My background has been shaped in demanding environments — technical, regulated and at times sensitive — but also in refined, high-end worlds where precision, discretion and responsibility are not optional. These are high-level contexts, where egos can be strong and the people involved are often exceptionally bright. They taught me that every decision carries reputational weight, and that whatever is designed must be built to endure.
« It was not always entirely smooth sailing, but if we are this satisfied with the outcome, it is largely thanks to her vigilance and high standards. Her bullshit radar was a real strength for the project. » — Grégoire Mulot, Possible Futur / FROG
I no longer believe in compromises that weaken a project in the name of moving faster. Experience has taught me that these shortcuts always come at a cost. Trust is built on the value you bring. Rather than “minimum viable products,” I prefer “minimalist foundational products”: fewer promises, stronger foundations.
In a world saturated with products, services and messages, I am above all interested in the genuine relevance of innovation — its usefulness, its appropriateness, its externalities, and its ability to respond to authentic needs. Not everything that can be designed necessarily deserves to be produced.
I am convinced that far too many unnecessary and toxic products are being made, while real and concrete needs continue to be overlooked — particularly in markets where female customers remain insufficiently addressed.
The relevance of an innovation is also measured by the quality of experience it delivers. Creative genius should be used to bring more value and more beauty into life.
My path has been anything but comfortable. It has gone through several major pivots — some chosen, others imposed by reality — and a direct confrontation with the cost of decisions. I have started again from zero several times, and practised many different professions, often in parallel.
These reorientations were not theoretical. They are the kind of experiences that change a person and give perspective: you become less impressionable, and you gain greater freedom of thought.
It is this breadth — having built companies, worked in luxury, tech and institutional environments, and navigated real failures — that gives my strategic perspective a depth that linear careers simply cannot offer.
I am not driven by mechanical execution. What moves me is the sense of bringing something into focus — something more precise, more structured, more resolved than what existed before I stepped in. When I commit, I commit fully.
I have learned to slow down. But my curiosity hasn't. The desire to understand how things work, to explore a new tool until I grasp its deeper logic, to marvel at an elegant solution — that has remained intact. I devote over 20% of my time to continuous learning and my own R&D.
My practice is built on tools that most consultants don't master: Houdini FX, Unreal Engine, Substance Painter, Shapr3D, Clo3D, DaVinci Resolve, Cavalry, Rive and Webflow, among others. I master the art of photography and video. 3D, technical visualisation and artificial intelligence are not keywords in my pitch — they are my daily working instruments. I use these tools intensively, but with discernment — innovation is only relevant when it serves a clear intention, human judgement and good taste.
This translates into structured workflows and methods, an ability to engage with engineers as easily as with decision-makers, and an obsession with coherence — down to the details no one notices.
I consider urgency a nuisance — often self-imposed — that degrades the quality of decisions. Without rushing, I have consistently met the standards of prestigious brands, deliverable after deliverable, year after year.
I am meticulous and favour focus, structure and cycles. I have chosen to shield myself from social media and news. This mental availability allows me to sense what others miss — including what is left unsaid: the tensions between stakeholders, the real problem behind the official brief, the moment a team disengages.
My candour serves gentleness, not the other way around. Speaking my mind early protects people and the project from costly mistakes later.
Unlike a simple service engagement, long-term advisory requires shared values and a genuine sense of resonance.
I am deeply attached to my country, Switzerland: its precision, its sense of responsibility, its culture of quality, its discretion. I operate within a European framework where I find standards and codes that resonate with me. Bilingual French-English.
Outside professional contexts, I maintain the same standards of precision in disciplines — both athletic and artistic — that require calm, concentration and control. I am also deeply drawn to fashion and elegance.
I work with a limited number of projects at a time. Not as a strategy, but because it is the only way for me to truly engage. When I choose to commit, my clients don't work with a service provider — they work with someone who thinks about their project between meetings, who picks up on weak signals, and who won't let go until the result matches what is possible.
Am I the right person for your current situation?